The Sales & Marketing Chapter held a webinar on January 23, 2019, on the topic of "Growing Importance of AI in B2B Sales and Marketing. Attendees Heard, from the experts on developing powerful pre-sales strategies to leverage the potential opportunities offered by modern B2B marketing methods and learned how AI is shaping sales and marketing strategies today and what could be on the horizon in the next 12-18 months.
.Moderator: Kyle Andrews, Partner, Pretium Partners
Opening Presentation by Shimona Chadha, AVP Marketing, HCL
David Yang, Founder and Chairman of the Board, ABBYY, Robert Barclay, Co-Founder, providing fractional CMO Services, Helan CX and Martin Guillaume, Vice President, Global Leader, IBM
SALES & MARKETING CHAPTER LINKEDIN GROUP
COPs EARN 1 CEH
To make providers and their salespeople more successful selling outsourcing. To accomplish this, the Sales & Marketing Chapter will strive to bring together the best minds on the provider and buyer sides to determine successful practices and disciplines for marketing and selling outsourcing. In doing so, the chapter can uncover and catalog these practices and disseminate them to interested parties within IAOP.
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