Date: January 23, 2018
Time: 2:00 PM EST time zone converter
Artificial Intelligence is transforming B2B sales and marketing, much as it is impacting so many other industries. Companies, particularly those in the B2B space, are only beginning to grasp the scope and scale of how AI can influence their marketing programs
The central benefit of AI for B2B marketers is that it gives them the power to see through their impenetrable sea of data, by being able to process volumes of data. Another major benefit derived is enhanced customer interaction. AI helps enhance customer relations by utilizing data relevant to past browsing history and purchasing habits within the B2B business’s website. This essentially provides a next-generation form of customer engagement
AI advancements are making customer-specific personalization more realistic than ever, helping to enhance the effectiveness of sales channels. AI is making strides in implementation across all types of sales channels. AI-driven personalization can be a huge asset for B2B marketers enabling them to establish a long-term, organic relationship with clients
Artificial Intelligence in B2B Marketing leads to empowered customers and thus the technology will see increasing adoption in the future. According to a Demandbase research in 2016, 80% of B2B marketing executives believed that AI will revolutionize the field in the next five years
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