Sales & Marketing Chapter



Date: January 23, 2018
Time: 2:00 PM EST time zone converter

Artificial Intelligence is transforming B2B sales and marketing, much as it is impacting so many other industries. Companies, particularly those in the B2B space, are only beginning to grasp the scope and scale of how AI can influence their marketing programs

The central benefit of AI for B2B marketers is that it gives them the power to see through their impenetrable sea of data, by being able to process volumes of data. Another major benefit derived is enhanced customer interaction. AI helps enhance customer relations by utilizing data relevant to past browsing history and purchasing habits within the B2B business’s website. This essentially provides a next-generation form of customer engagement

AI advancements are making customer-specific personalization more realistic than ever, helping to enhance the effectiveness of sales channels. AI is making strides in implementation across all types of sales channels. AI-driven personalization can be a huge asset for B2B marketers enabling them to establish a long-term, organic relationship with clients

Artificial Intelligence in B2B Marketing leads to empowered customers and thus the technology will see increasing adoption in the future. According to a Demandbase research in 2016, 80% of B2B marketing executives believed that AI will revolutionize the field in the next five years

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  • Kyle Andrews, Founding Partner, Pretium Partners, Inc
  • Bill Hall, Founding Partner, Pretium Partners, Inc
  • Shimona Chadha, Senior Director, HCL







To make providers and their salespeople more successful selling outsourcing. To accomplish this, the Sales & Marketing Chapter will strive to bring together the best minds on the provider and buyer sides to determine successful practices and disciplines for marketing and selling outsourcing. In doing so, the chapter can uncover and catalog these practices and disseminate them to interested parties within IAOP.

Meeting Frequency:  Quarterly  Meeting Type:  Virtual



  • August 17, 2017 - Win/Win Marketing  Playback The Webinar
  • November 30, 2016 - Selling to Big Buyers – What Works, What Doesn’t?
  • September 20, 2016 - Translating Intelligent Automation to Business Outcomes  Playback the webinar
  • February 10, 2015 - Selling Latin American Outsourcing on a Global Scale
  • September 19, 2013 - Selling Contact/Call Center Outsourcing -The Buyers’ View on What it Takes to Succeed   Download the presentation - Playback the webinar 
  • March 14, 2013 - What Makes a Successful Outsourcing Sales Person – According to Buyers and Advisors   Download the presentation   Playback the webinar
  • December 5, 2012 - The Role of Advisors in the Outsourcing Sales and Buying Processes  Download the presentation  
  • June 12, 2012 - A Sales Transformation Case Study and Panel Discussion  Download the presentation - Playback the webinar
  • October 13, 2011 - The 5 Key Steps to Building Your Brand  Download the presentation
  • June 29, 2011 - The Science of Identifying High Potential Sales Professionals  Download the presentation 
  • December 3, 2010 - Renegotiating a Contract?  The Real Scoop From All Sides – Buyer, Seller and Legal Download the presentation 
  • May 13, 2010 - The Business Value of Informational Webinars - Insights - Best Practices – Metrics    Download the presentation
  • September 29, 2009 - The Top Ten Friction Points in Outsourcing Deals   Download the presentation 
  • April 14, 2009 - Sales Readiness for Outsourcers   Download the presentation 
  • October 14, 2008 - Planning for 2009 – Making the Most of Your Budget
  • June 12, 2008 - How to Successfully Incorporate the Services Delivery Team Into the Sales Process
  • September 6, 2007 - The Role of Governance in the Buying Process
  • May 8, 2007 - What Makes a Successful Outsourcing Sales Professional - According to the Buyers and Advisors


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