[WEBINAR] GROWING IMPORTANCE OF AI IN B2B SALES AND MARKETING
Date: January 23, 2018
Time: 2:00 PM EST time zone converter
Artificial Intelligence is transforming B2B sales and marketing, much as it is impacting so many other industries. Companies, particularly those in the B2B space, are only beginning to grasp the scope and scale of how AI can influence their marketing programs.
Learn how AI advancements are making customer-specific personalization more realistic than ever, helping to enhance the effectiveness of sales channels. AI is making strides in implementation across all types of sales channels. AI-driven personalization can be a huge asset for B2B marketers enabling them to establish a long-term, organic relationship with clients.
Hear from the experts on developing powerful pre-sales strategies to leverage the potential opportunities offered by modern B2B marketing methods. Learn how AI is shaping sales and marketing strategies today and what could be on the horizon in the next 12-18 months.
2:00 - Opening Remarks
2:10: Session Presentation by Shimona Chadha, AVP Marketing, HCL
2:30 - Panel Discussion
Moderator: Kyle Andrews, Partner, Pretium Partners
Opening Presentation by Shimona Chadha, AVP Marketing, HCL
(Left to Right): David Yang, Founder and Chairman of the Board, ABBYY, Robert Barclay, Co-Founder, providing fractional CMO Services, Helan CX and Martin Guillaume, Vice President, Global Leader, IBM
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