Savills Matcha Index: Café culture as a key success factor for technology cities

The Savills Matcha Index, which explores the relationship between café culture, wellness and innovation in the world’s most dynamic technology hubs, reveals clear correlations. Cities that are able to consistently offer high-quality environment for everyday life, work and informal networking demonstrate a significantly stronger ability to attract both technology companies and talent.

The Matcha Index is intentionally a playful and accessible indicator of urban attractiveness. It combines the availability and quality of café culture with the price level of matcha beverages as an easy to understand signal of how a city performs in terms of services, lifestyle and social infrastructure. The price of a matcha latte is not an objective in itself, but rather one of the measurable outputs of a broader urban ecosystem.

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