Are You Stuck in the Generative AI Hype Cycle?

This article was originally published by Criticaleye for their 2024 CEO Retreat. Criticaleye is the Peer-to-Peer Board Community that inspires and supports senior executives and their teams to fully realize their leadership potential.

“What is our generative AI roadmap?”

“How is our current AI strategy aligned with our market positioning?”

“How do we plan to integrate generative AI technologies to be more efficient?”

If any of these questions sound familiar, you are not alone.

Right now, generative AI has us all under pressure to deliver differently. But how many organizations are equipped to deliver against this? And how ready is the technology for at-scale application?

It’s easy to get stuck in the generative AI hype cycle. With the generative AI market set to explode to $1.3 trillion over the next 10 years, the amount of investment by leading companies around the world is mind-boggling.1 Billions of dollars are on the sidelines ready to be invested and understanding the right level of investment can feel daunting.

Success with generative AI—or any technology—will require more than just a chatbot and another pilot project; it calls for vision, courage, and the right type of company culture. Of course, generative AI is not a magic wand to fix enterprise problems—but you can think of it as a cheat code to accelerate enterprise transformation.

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