Location strategy now leads with labour

For decades, companies have based location decisions on access to customers, capital and cost. In 2026, the realities of structural megatrends are reshaping that model. Demographic change is redefining talent availability; housing affordability is influencing where people choose to live and work and AI is accelerating demand for specialised skills. Simultaneously, a more volatile operating environment is prompting organisations to prioritise resilience and rethink how their portfolios are structured.

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