Sprint is a leading telecommunication, Fortune 100 Company with about $35B in annual revenue in 2012. Sprint serves over 54 million customers in the US in additional to its international customers. In the US, Sprint is the third largest provider of 3G voice, data and push-to-talk network technology nationwide. Sprint is also a leader in 4G LTE technology covering over 300 markets segments across the US. Sprint’s global IP network reaches worldwide across 157 countries. Unlike some of its competitors, Sprint outsources 100% of products offered for retail purchase, and has done so for 20 years.

 

Sprint has many business units: Sales, IT, Care, Devices and Network. The business unit involved with this best practice is the Device Business Unit. The Device business unit is responsible for managing all phases of the product development lifecycle.  The activities involved in the four phases of the device lifecycle are Product selection, Development & Pre-launch Testing, Product Launch and Post Launch Testing.  This case study will outline the best practice used in managing multiple suppliers throughout the phases of the device lifecycle.

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