As we’re seeing a wider adoption of account-based marketing and rapid spread of marketing- and sales technology, so are problems popping up around inter-departmental alignment in growth teams, data silos and sub-optimal performance on both sales- and marketing fronts. An agile approach, called account-based growth is a holistic mindset and methodology that focuses on integrating key growth processes and eliminating data- and information silos. ABG can be a challenge to implement from inside the organization. This opens the doors for the emergence of providing ABG as a consulting- and implementation service, namely Growth-Process Outsourcing. We see GPO as an immense opportunity for providers who have experience in marketing and sales services at the enterprise level, as well as for their clients.