Much has been said about the value of data in driving business and shaping customer experience recently. For the most part, companies across the board have begun addressing underlying infrastructure needs to level siloes and make data easier to ingest. Big consulting firms are quick to mention AI, ML and analytics as essential ingredients for success in a digital economy.
But one benefit often overlooked in these discussions is the speed gained by digital modernization. Speed to market, speed to respond, speed to adjust to changing market demands. The ability to move faster into new business opportunities, while fending off data-driven disruptors in a competitive market is a huge differentiator.
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